Taste is (partly) in your mind


Expectations play a major role in how things taste, according to this study.

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2 Responses

  1. That makes perfect sense to me. I’m sure a lot of the foods I loved when I was a kid really weren’t that delicious, but the anticipation of having something you remember being great makes it better…

    Does that make any sense???

    P.S. The site looks great, John!

  2. Thanks Brian!

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